Juventus

The Old Lady of Italian football has enjoyed a rich and storied history, full of success and controversy. Even their stadiums haven’t avoided similar things in the past, with their previous permanent home - the Stadio delle Alpi - drawing criticism for being so expensive, having poor views and being difficult to get to. Perhaps that is part of the reason that the club decided to invest about €120 million in the construction of a new stadium back in 2009. It opened on the 8th of September with a friendly match against Notts County, the club that Juventus borrowed the kits from way back when. Lovely bit of trivia there. Juventus are one of only three Italian teams to own their own stadium at the time of writing. The money to invest in the ground came from a number of sources including Sportfive Italia (now defunct) who agreed to “exclusive naming rights” until 2023 for €75 million, with €35 million paid up front. There was also a €50 million loan from Istituto per il Credito Sportivo that was later increased to €60 million as well as a €20.25 million sale of land to Nordiconad. All of this allowed the club to ensure there would be a minimal amount of environmental impact in the building of the stadium thanks to the use of environmentally sustainable technologies. Allianz took up the naming rights in 2017 and will complete the term agreed by Sportfive, ending in 2023.